fenty beauty campaigns

2022 – present

Art & Creative Direction

Content Creation

Video Editing

Print Design

Throughout my time on the Fenty team I've had the opportunity to create content + assets of various mediums to support various global campaigns.

Gloss Bomb Shop New York City Pop-Up

The Gloss Bomb Shop powered by Shopify was a 3-day consumer facing pop-up in New York City. During the event, I worked on-site, creating assets and going live with them on our social platform in real time. Including Instagram stories, Reels and TikToks.

I designed a 5ft x 4ft take-one style poster using a mix of InDesign, Photoshop, and Illustrator. We printed out 5 copies, stuck 10 glosses to each, and hung them around SoHo and Washington Square Park in New York City. I posted the location on our Instagram story for local followers to get their chance to grab a gloss.

Inspired by New York Street style videos. Shot on iPhone and edited in Premiere Pro.

Fenty Beauty x Arcane Collection

I "cosplayed" as press on the carpet of the premiere, where I interviewed Reed Shannon and Sherryl Lee Ralph.

I had the unbelievable opportunity to lead the social campaign for the limited-edition Fenty x Arcane Collection. Through concept, briefing, teasing & announcing the collection, and launch. I worked closely with the Riot Games team to create a exciting rollout adjacent to Arcane season 2 premiering on Netflix.

The collection sold out faster than we could refresh our social pages. On nearly every Fenty Beauty post to this day there is a comment asking for the collection to come back.

I worked with tech studio, FFFACE.ME, on a custom Fenty Beauty x Arcane TikTok filter inspired by the characters Jinx & Mel, and the products inspired by them from the Fenty Beauty collection. There are over 700 uses of the filter by Arcane and beauty fans alike.

Global Campaign Support

"Shrinking down" products into minis to support the launch of new Fenty Beauty minis in Ulta Beauty at Target. Created using Photoshop and Premiere Pro.

Cheeky teaser for Demi'Glow Highlighter Launch. Created using Photoshop and Premiere Pro.

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