In 2024 for Rihanna's birthday, I commissioned a 'burn-away' cake from a local SF baker in the iconic Fenty lipstick shade 'The MVP'. The Instagram Reel has amassed over 3.6 million views and 207k views.
To promote the popular shade of Gloss Bomb Stix 'Blaz'd Donut' coming back in stock to FentyBeauty.com, I turned around this video in less than 2 hours.
To celebrate National Lipstick Day, I commissioned (& had a hand in customizing parts myself) a life-size 'Fenty Lippie' locker that served as a prize in a giveaway in partnership with Ulta Beauty. There were nearly 3 thousand entries.
Some of my favorite projects are those where I can integrate Graphic Design with content creation. This asset was made to support Cyber Week across all Fenty brands.
